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Primare Introduction

Primare is a Scandinavian company, and many of the distinctive characteristics of the brand are rooted in Scandinavian culture – in a particular way of living, and of experiencing music and video.  For over thirty years, Primare has been designing and producing award-winning stereo and home cinema components that exemplify honest integrity and timeless design.

Primare’s Prisma line allows everyone in the household to explore, discover, and share today’s ever-expanding music and visual experiences in all their richness and variety, whether the source is analog or digital, wired or wireless, stored or streamed, all easily managed from familiar mobile devices and applications.

With a modular, environmentally conscious approach that complements core values of lasting quality, ease of use, and deeply satisfying performance, Primare makes every effort to produce only products that significantly improve upon what was previously available, using a practical design approach to deliver superior performance, and achieve the goal of  building products that provide the best possible experience for the greatest number of people. 

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